Web Site Essentials: Your Virtual Brick and Mortar
Whether you’re building your business’ web site from scratch or maintaining a current site, this workshop is designed for the Do-It-Yourself professional. Fill your toolbox at this workshop brought to you by the Advertising Review Council, a joint program of your Better Business Bureau and the American Advertising Federation-Dayton. Industry experts will be on hand to answer your web site questions.
Date: Tuesday, October 16, 2018
Time: 8-10 a.m.
Location: Montgomery County Business Solutions Center,
1435 Cincinnati St., Ste. 300, Dayton
Cost: $25, includes light breakfast
Materials: Participants are encouraged to bring a laptop or tablet
Space is Limited. Register Early.
8 a.m. Check-In and Light Breakfast
8:15 Lay the Foundation, Emily Sears and Amy Houghtling, Cox Digital Marketing
Make a web site functional; a virtual brick and mortar
Identify keys to making basic updates to a web site
Cover domain name basics; renting vs owning
Protect your business and your brand credibility
9:00 Custom Build Your Dream Home, Philip Roestamadji, Lion + Panda
Use content marketing, blogs and other tools to tell the story
Resolve the mystery of search engine optimization
Integrate video, photographs and other design elements
Move your site up the ladder of results
9:45 Best Practices and Open Discussion